Category: "PR"

Why PR is like Dragons’ Den (or Shark Tank)

Have you ever seen the show Dragons’ Den (and/or the U.S. equivalent Shark Tank)? It’s where budding entrepreneurs bring their sometimes great/sometimes not-so-great ideas and inventions in front of a panel of potential investors (the Dragons/Sharks) and typically ask for large amounts of $ in return for little to no equity. The reason I bring this up is because of what happens after the entrepreneur makes his/her pitch – this is when the

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How do you measure, measure a year?

Interesting discussion over the weekend with my buddy Andrea (@andrealauder) as we talked about friends and PR colleagues looking for new jobs (sorry to those thinking this was a RENT post). Traditionally when a company is hiring, the posting will list required experience; it has historically been identified based on number of years (i.e. “Minimum of 3-5 years in PR”). However, with more and more practitioners working on contract, changing

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